Thursday, May 11, 2006

The Best Money Making Ideas I Learned at the Jay Abraham Seminar


This past weekend I was fortunate enough to attend the Jay Abraham's Super Sessions Seminar in Anaheim, California. As I listened on the first day as each of the 125 participants stood up to introduce themselves, I was in ah. I have never before attended a seminar with such high level business owners and entreprenurs.

For three days, Jay poured on invalueable marketing information and I want to share a couple ideas that I am going to put into use immediately in my business.

1. Set a bigger annual sales goal. Jay believes that we don't set our sites high enough and that it takes just as much time and energy to reach higher goals than smaller ones.

2. Implement multiple referral systems. Jay asked everyone to stand up that used referrals systems. Several of the attendees including myself proudly stood. Then he asked, how many of you use more than 5 referral systems? Not a person was left standing. His point? We need to be using several automatic referral systems if we want to skyrocket our sales.

3. Risk Reversal. This one opened my eyes! This means to eliminate the risk of a reverse sale by offering a bonus and a guarantee. When I do seminars and workshops I always add a great bonus and an iron-clad guarantee to my back of the room offer, however, I never thought of doing the same for by one-on-one coaching clients. So from now on my coaching clients will get the same or better bonuses and guarantee.

4. Bartering. Jay is big on bartering. He even bartered his services for a porche for his wife. Until now I have not been in favor of bartering because I have felt like I received the short end of the stick. Bartering was not the problem, I was because I did not know how to make it work to create a win-win. Now I do and am going to implement this in my business.

These are just a few of the great ideas I learned over the weekend. For more marketing "gold" on Jay, visit http://www.abraham.com

Market with passion!

Passionately Speaking
Arvee Robinson
http://www.instantprospeaker.com

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