How to Create a Benefit Driven Title for Your Speech

Have you ever decided whether or not to attend an event where a speaker was speaking based solely on the title of their talk? Of course, we all do. That’s why the title of your talk is so crucial to your success. One tiny sentence carries the weight of all your marketing efforts. So take your time and make it a compelling, attention grabbing, and sizzling!

How do you do that? Think about what your audience wants. Ask yourself, what is the benefit of your talk? What are they going to get after listening to you? Your title must promise something they want or something they want to avoid.

Also, keep in mind that people love numbers, secrets, and “how to” titles. Numbers have an added advantage in that they indicate a system. They tell the reader that you’ve given some thought to the process and have developed a proven formula that you are about to share with them.

On the other hand, the words “secrets” in your title will draw on our curious nature. As human’s we just can’t stand to be left out. We want to know the insider secrets that others know. Therefore, using the word in our title will intrigue your audience to come and find out what they don’t already know.

How-to titles tell us that we are going to learn something new and most people love to learn. These titles indicate the speaker is going to train us instead of simple talk.

Here are some examples of speech titles:

• Seven Secrets to Creating a Persuasive Presentation That Sells
• Top Ten Tips You Can Use to Keep Your Man Happy
• Three Deadly Mistakes People Make When Buying a House and How to Avoid Them
• How to Triple Your Income and Double Your Time Off
• How to Negotiate Like a Pro and Create Win-Win Deals
• How to Convert Your Audience from Listeners into Buyers
• What the Eye Surgeons Don’t Want You to Know about Lasik Surgery
  

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Which ever style you choose, the title is an important part. It’s like a mini-commercial. Make it fun, exciting, or controversial, and make sure to communicate the benefits.