Thursday, September 14, 2006

Insider's Secrets for Creating a Successful Money Making Seminar

You spend all year planning for the BIG event and BAM the day is here! You ask yourself “have I forgotten anything?” And you hope and pray people show up. This was me a couple of days ago as I stood on the stage at the Radisson Hotel in Newport Beach looking out into an empty ballroom. The event was the long planned, much talked about, “Speak Your Way to Wealth Seminar.” And guess what!? It was a smashing success! And I want to share with you the things we did right to make it a success and the things we learned we can do better next year.

In this session you will learn how to:

1. Hire the right people to help you. One of the smartest things we did was to hire an event planner to help us coordinate the hotel contract, make the name tags and provide us with different resources as we needed them. A good, experienced event planner can be worth their weight in gold. Don't skimp here.

2. Manage affiliates and get them promoting. Hiring an Affiliate Manager to manage your affiliate program is one of the most valuable things we learned half way into marketing our event. Until that time we had never heard of such a person. We spent so much time chasing our affiliates and requesting they send out promotional emails that it took precious time away from other marketing efforts that would have paid off more. So for next year - an affiliate manager is one of the first people we are going to hire.

3. Take care of the speakers
> Not be manipulated by others who want to participate
> Handle back of the room sales smoothly
> Create a learning environment
> Set expections of the staff
> Promote your event early - at least 6 months in advance

Wishing you much success in creating your own money making seminar!

Passionately Speaking,
Arvee Robinson
http://www.instantprospeaker.com
http://www.speakyourwaytowealth.com